Organized by the University of Szeged, within the framework of the IkNNOw project with identification number HUSRB / 1602/41/0158, online training on entering the international market will be held on May 8, 2020, between 10:00 and 16:00.

The training will be given by Iván Gyurácz Németh (Absolvo Consulting Kft.), an expert in entering the foreign market and business development. The topic of the training covers the most important issues affecting and influencing the daily activities of SMEs. In this way, participants can learn what USPs are, ie measurable specific competitive advantages, what messages can be used to arouse interest in a product/service, which market a company should enter first, which product should be used to enter an international market, and who is actually competitors.

The maximum number of participants in the training is 20. Those interested can apply by sending an email to inno@rekt.szte.hu with the subject “application to enter the international market”.

The language of the training is Hungarian, at the end of which the curriculum is made available to the participants by the lecturer.

The schedule of the event can be viewed in the invitation, and the more detailed program of the training can be read in the theme.